Geoff received his Bachelor of Science degree from Northwestern University, Evanston Illinois. Before persuing Environmental Graphic Design, he worked for several major retailers as an in-store Visual Merchandising Manager where he was responsible for presentation and marketing of all store merchandise. This experience brought him an extensive knowledge and understanding of branding, marketing and presentation.

Geoff eventually applied his knowledge of branding and marketing to graphic design. He graduated from the Art Institute of Fort Lauderdale with a degree in Graphic and Desktop Design in 1999 and joined the TGA Design team in 2000. Since joining TGA Design, Geoff has applied his creative talents and wayfinding knowledge to numerous projects with an emphasis on hospitality and corporate environments.